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What Does 650 Words Look Like?

What Does 650 Words Look Like?

Today, we invite you to take a break from reading up on the current political situation to join in on a different long-standing debate: how long do your blog posts and web content need to be in order to gain SEO traction? And do you need to worry about word (50 words)...
Brand Presence vs. Brand Awareness: Which Should You Strive For?

Brand Presence vs. Brand Awareness: Which Should You Strive For?

Brand awareness is a term that’s been floating around marketing departments and MBA classrooms for years. It’s considered fundamental to the promotion of a product, and companies like Coca-Cola and Nike spend boatloads of money on brand awareness each year. Recently,...
LinkedIn Skill Endorsements: Are They Important?

LinkedIn Skill Endorsements: Are They Important?

We all have LinkedIn Skill Endorsements, however this is most likely one of the most neglected areas of a LinkedIn profile. We are going to look at our owner’s LinkedIn profile skill endorsements, and determine why he should or shouldn’t focus on his skill...
Is 300 Words the Minimum for Blogs?

Is 300 Words the Minimum for Blogs?

Is it 50 Words or 300 Words or Even 1200 Words?   Is 300 words actually the minimum? We find this question being asked by clients all of the time, so we wanted to make an attempt at dispelling industry myths, while comparing best practices to how content is crawled by...