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Advertising on Facebook Costs: Is It Worth It?

Advertising on Facebook Costs: Is It Worth It?

Advertising on Facebook costs can seem affordable, lucrative, and a great way to capture potential new clients or customers. We will share three small business examples in this post, in an effort to help others determine whether this is a viable solution for their...
Brand Presence vs. Brand Awareness: Which Should You Strive For?

Brand Presence vs. Brand Awareness: Which Should You Strive For?

Brand awareness is a term that’s been floating around marketing departments and MBA classrooms for years. It’s considered fundamental to the promotion of a product, and companies like Coca-Cola and Nike spend boatloads of money on brand awareness each year. Recently,...