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Advertising on Facebook Costs: Is It Worth It?

Advertising on Facebook Costs: Is It Worth It?

Advertising on Facebook costs can seem affordable, lucrative, and a great way to capture potential new clients or customers. We will share three small business examples in this post, in an effort to help others determine whether this is a viable solution for their...
What Does 650 Words Look Like?

What Does 650 Words Look Like?

Today, we invite you to take a break from reading up on the current political situation to join in on a different long-standing debate: how long do your blog posts and web content need to be in order to gain SEO traction? And do you need to worry about word (50 words)...
Brand Presence vs. Brand Awareness: Which Should You Strive For?

Brand Presence vs. Brand Awareness: Which Should You Strive For?

Brand awareness is a term that’s been floating around marketing departments and MBA classrooms for years. It’s considered fundamental to the promotion of a product, and companies like Coca-Cola and Nike spend boatloads of money on brand awareness each year. Recently,...
5 Steps To Improving Your Digital Marketing Strategy for 2017 & 2018

5 Steps To Improving Your Digital Marketing Strategy for 2017 & 2018

First thing’s first: if you’re reading this and thinking – “improve my digital marketing strategy?! I don’t even have a digital marketing strategy!” – worry not, these principles can be applied wherever you are in the process of engaging customers online. It is...
LinkedIn Skill Endorsements: Are They Important?

LinkedIn Skill Endorsements: Are They Important?

We all have LinkedIn Skill Endorsements, however this is most likely one of the most neglected areas of a LinkedIn profile. We are going to look at our owner’s LinkedIn profile skill endorsements, and determine why he should or shouldn’t focus on his skill...

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