Select Page
Advertising on Facebook Costs: Is It Worth It?

Advertising on Facebook Costs: Is It Worth It?

Advertising on Facebook costs can seem affordable, lucrative, and a great way to capture potential new clients or customers. We will share three small business examples in this post, in an effort to help others determine whether this is a viable solution for their...
What Does 650 Words Look Like?

What Does 650 Words Look Like?

Today, we invite you to take a break from reading up on the current political situation to join in on a different long-standing debate: how long do your blog posts and web content need to be in order to gain SEO traction? And do you need to worry about word (50 words)...
Brand Presence vs. Brand Awareness: Which Should You Strive For?

Brand Presence vs. Brand Awareness: Which Should You Strive For?

Brand awareness is a term that’s been floating around marketing departments and MBA classrooms for years. It’s considered fundamental to the promotion of a product, and companies like Coca-Cola and Nike spend boatloads of money on brand awareness each year. Recently,...