Is it 50 Words or 300 Words or Even 1200 Words?
Is 300 words actually the minimum? We find this question being asked by clients all of the time, so we wanted to make an attempt at dispelling industry myths, while comparing best practices to how content is crawled by Google.
Let’s first look at the most basic question, which is the title of this article, being (50 words) “Is 300 Words the Minimum for Blogs?”. The answer is absolutely not. There is no minimum word count for crawling purposes, but please don’t stop reading here, as you will want to see the remainder of the article. We promise.
Content versus Crawl. Which came first, the chicken or the egg?
Here’s where we are going to go sideways (100 words) from our industries perspective. The word around our industry, is to write content for user experience, which we completely agree with. However, if the content isn’t crawled in a manner which promotes ranking, noone will ever see what you’ve written.
Keyword difficulty, monthly search volume, and traffic are (150 words) all very important aspect of why we write blogs and use keywords to get found in search. By using supporting keywords, we are increasing our chances of being ranked for not only our focus keyword, but the supporting keywords we use to identify and support our focus keyword. (200 words) Please take a close look at the picture below, as it relates to this article.
As you can see in the picture above, we are looking to create a relevant article around 300 words, but there is also an opportunity to provide supporting keywords, which will help us (250 words) rank for our focus word “300 words”, but could also drive traffic for the supporting terms of how much is 300 words, or 300 words example. By including these supporting keywords, we are increasing our potential traffic volume to our website and more specifically our blog article. It’s also (300 words) VERY important to note, that even this article has not conveyed enough “user experience” to be complete, even though we have surpassed our 300 word count. It’s also important to note that we shouldn’t use all of the keywords in the picture above, as all the keywords listed (350 words) aren’t necessarily relevant to this article, which would essentially increase bounce rate, lowering trust rank of this post. Neil Patel, over at Quicksprout has an interesting article regarding word counts, so we’ll include a link to his article here, because we need collaborating proof links to maximize our (400 words) SEO for this article. We have to assume our readers want to compare notes from similar articles to build the authority of our content.
We will restate this very important factor in ranking and search, because it needs to be restated and practiced by everyone wanting to create (450 words) a digital footprint. You MUST create keyword filled content, in order to be ranked in search, which drives traffic to your content and website. There are simply no exceptions to the rule. If you are not writing content that people are looking for, noone will engage with your (500 words) brand, thus decreasing your opportunity to build brand presence. If we wrote this article, based on the focus keyword of “300 words example”, we could expect no more than 40 visitors per month to read our content. However, by writing this article with a focus keyword of “300 words” (550 words) , we can expect to engage up to 1700 visitors on a monthly basis. The more people who read and consume your content, the better likelyhood they will share your content with others, leading more people to your website, driving referral traffic.
Keeping Your Keywords Relevant to Your Content
The next aspect of importance regarding content (600 words), is keyword relevance to your content. We are very certain that our industry will disagree with what we say next, but we have proven our theory on this repeatedly with our clients. We find that other marketing companies will fall into the category of “Those that can’t do, teach”(650 words). We’ve found our clients to be very skeptical in regards to how content is written, because it is so simple to make your content stand out amongst your competitors. Let’s assume that 99.9% of all content is written incorrectly, for conversation purposes. Now let’s discuss how the .1% (700 words) gets it right. We will first share with you, that you can find a plethora of articles to rebut what we are going to say next.
There is only ever a single “1” focus keyword or keyword phrase of an article. The rest of the intentional keywords are what (750 words) we call supporting keywords. They are the keywords that describe and further identify the focus keyword. Using the picture graph above, we need to delineate our article, to ensure we tell search engines like Google, Bing, and Yahoo that we are writing an article that doesn’t relate to (800 words) students trying to figure out how to write a 300 word essay. We’ve chosen “300 words” as our focus keyword, then we need to choose our supporting keywords, which are “how long is 300 words” (850 words), “what does 300 words look like”, “how much is 300 words”, and “300 words example”, if we were only writing about 300 words. The total monthly search volume for all of our supporting keywords and our focus keyword would be 4,260. We aren’t going to get every single (900 words) search result, because people will choose the content which is most relevant to their specific search, but we will be listed as a potential source in search.
The very next thing we do with our keywords is to assign an “H1-H6 tag” to each keyword. The H1 tag is our title tag (950 words), which contains our focus keyword. The remaining H2-H6 tags should contain each of the remaining supporting keywords, being used one time each. It is VERY important to note that we should never, ever use a focus keyword twice as a focus keyword in any of our content…NEVER! (1,000 words) Your website or blog is the title of your book, and your pages are the chapters of your book (please write that down and remember it). You will never buy a book from Barnes & Noble, open it to the table of contents, and see multiple chapters with the (1,050 words) same description, so why would you create your content this way? Additionally, books are written to lead a reader down a path, in order to tell their story. Websites are graded by search engines in a similar fashion.
Write Your Content for the Reader, AND the Search Engines
We’ve written a bunch of words in this article, in (1,100 words) hopes you realize the importance of writing a complete article, based on content and search terms. It should go without saying, that 300 words is NOT the minimum number of words for a blog post, however it is very important to tell a complete story to your readers. (1,150 words) We find it very difficult to write an article or post, without having close to 1100 words or more, as we are generally trying to describe a solution to a problem, which is why most readers will consume your content. Whether someone is searching for a dinner recipe, (1,200 words) or a way to fix their kitchen sink, your content is the key to completing their task at hand, by solving the problem they are currently facing.
Brand Presence Agency: Who We Are
Brand Presence Agency is a design, marketing, and advertising agency, located in St. Paul, Minnesota. Serving clients of all sizes across the United States, we pride ourselves on both transparency and guaranteed customer satisfaction. We specialize in everything from logo or website design, to marketing automation management, brand presence, Google Adwords advertising, geofencing advertising, and mobile advertising. By making our clients happy, we know our clients will refer more great clients to join our family.
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